I see a lot of people committing the same ERRORS that I made when I first began PPC marketing. With all of the shouts of easy money from affiliate marketing and the various copy and profit systems found on the internet today, it is very easy for anyone to waste lots of money by placing their affiliate link directly in the ads they place. Now this method is acceptable if you have a ridiculously incredible sales page to promote or the product is yours. But, even then you can expect a conversion of around 1%. Now, if you make one sale per 100 people and it only costs you $10 to send them all, but you earn $100 for each sale those numbers aren't bad. However, the reality of the situation is that those types of numbers are very unrealistic. Normally you can count on prices of $0.50 per click and the higher priced items are going to have lower conversions if you don't pre-sell your leads. The number 1 problem with all of this, is that once your prospect enters the landing page, they are no longer yours. What I mean by that is that they either decide to buy "now" or they disappear forever. There are three things you can use to leverage ppc marketing campaign efforts.

1) I have decided to focus solely on Facebook PPC marketing. Facebook allows me to target ad impressions to levels previously impossible. On top of that, Facebook is usually cheaper per click than the other platforms. So, you can make use of the ability to demographically target your ppc marketing and the best part is that it is cheaper than ever. You probably do your research for your PPC campaigns with Alexa, but many people have not tried Quantcast which is better in my opinion, especially in terms of demographics. Just take the URL of the desired product and check to see who is interested and what country they are from. If you combine this easy research with some quick looks at the Facebook groups and fan pages that fit your niche, you are already giving your conversion rates a nice nudge in the right direction. Using this method allowed me to achieve a 3% conversion when I used it to send the traffic directly to the landing pages.

2) If you don't use capture pages, you are literally throwing away most of your ppc marketing money. If you don't know what that is, you need to look it up, right now. As mentioned above, leads you send directly to the product sales page are now the property of the sales page. They either buy or they don't. Even worse is if they sign up for the mailing list offered on the sales page, because some affiliate vendors don't pay you for those future sales. That means you spent your money and they may make a sale in 90 days which will earn you $0. An effective capture page is a great way for you to build your own list (find an autorepsonder if you don't want to go crazy) and potentially make future commissions you would have otherwise lost. In fact, an acceptable method is making a quick video squeeze page that redirects people to the sales page after they opt-in. Normally you would entice them with some free offer, such as an ebook or other easy to produce gift. You would then have a customer that you could sell to over the course of a few months or even years.

3) Since we can't improve the conversion rate of the sales pages of the products we choose to sell, our only option is to create our own custom landing pages. If you make a content rich site that brands you as an authority, people will purchase more products from you. The more you work on building your image and creating a system of rapport, the more your prospects will trust your recommendations. This of course will result in raising your conversion rates when you send your ppc marketing leads through to the product sales pages.

Obviously these quick tips are just the beginning of creating a successful PPC marketing campaign. There are dozens of ebooks, strategies, and products that can help you improve your techniques. PPC marketing is a great way to drive traffic, but if you aren't careful it is also a great way to go broke.

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